Mesra Mall was seeking to convert their on-ground patrons into Facebook fans and vice versa.
We executed a 360-campaign where Mesra Mall patrons and FB fans were invited to participate in a photo hunt contest, by snapping photos with a cutout placed at various locations within the mall. Photos were uploaded to the custom Facebook app and the submission with the most votes won prizes
The campaign gained more than 2,000 new likes on Mesra Mall FB page and more than 2,000 users engaged with the app. It also generated new conversations around the participating brands and also managed to convert FB fans to foot traffic during the duration of the campaign